Hi there! I'm Yuedan Shi 👋
I'm a product designer working at Meta Platforms based in Seattle. I craft monetization experience for content creators, I’m passionate about economic opportunities in the media and entertainment industry.
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I champion product thinking, interaction and visual design. The integration of business experience and design background makes me a big picture thinker with creativity. I appreciate supporting a collaborative team by leading brainstorms and workshops, shaping product strategies and vision, mapping complex product system and IA, conducting competitive analysis, facilitating user research and concept testing, delivering hi-fidelity mocks and interactive prototypes, driving product quality efforts and iterations at the post-launch stages.
In addition to product work, I also help cultivate healthy team culture and build better design community. I help design team logo, swags and brochure, host team celebration as a member of the social committee, I’m an interviewer, orientation presenter and prototyping mentor that help grow the team and onboard newbies, I share learnings and speak for diversity and inclusion in the design community.
Outside of work, I love spending time drawing, making home decor, and I’m the happiest while being on the road exploring the beauty of this world.
What I Do
Product Strategy
IA & System Design
Competitive Analysis
Usability Testing
Prototyping
Visual Design
Interaction Design
UI/UX Design
My Design Philosophy
Be objective.
I believe UX design is an objective discipline and the users are diverse, so designers should always try to find evidence from data, research and experiments to understand the users and make decisions rather than relying on their own gut.
Have bigger vision.
I believe great designs are the ones that have big impact on people and make the business successful in the long run, so it’s important to design beyond the screens and functions, understand more business contexts and think about the big picture.
Make great compromises.
I believe UX design is not about perfect solutions, it’s more about making the best trade-off under all the constraints including cost, technical limitation, problem prioritization, and size of business impact, and keep iterating the product under the evolving constraints.